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Understanding Reckon Results

Learn more about what results to expect when using Reckon and how they improve your record-keeping and sending decisions.

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Written by Joshua Childs
Updated over 3 months ago

Results

Status

When this occurs

Recommended action

valid βœ…

Email passes all verification checks: valid format, domain exists, MX records found, mailbox exists, and no risk factors detected. | Safe to send emails. High deliverability expected.

Safe to send emails responsibly. High deliverability expected.

invalid ❌

Email fails basic validation: invalid format, domain doesn't exist, no MX records, or mailbox doesn't exist. | Do not send emails. Remove from mailing lists.

Do not send emails. Remove from mailing lists.

risky ⚠️

Email is technically valid but has risk factors that may affect deliverability or engagement.

Segment from your main populate and consider a separate, more cautious strategy.

unqualified πŸ™…πŸ»

Email is valid but represents a role-based address (e.g., info@, support@, admin@) rather than a personal mailbox.

Valid for business communication but not qualified for marketing or sales goals.

inconclusive 🏒

Verification could not be successfully completed due to temporary issues, server timeouts, or other technical problems.

Retry later or otherwise treat with caution.

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